Customer Journey Suite  

With the digitization of the sales process, collecting customer information has become a priority for companies of all sizes supporting a variety of business models. Companies began collecting data from multiple sources, in a variety of formats. Digital transformation and increasingly important omnichannel sales strategies generate more data than ever. Responding to dynamic market changes requires precisely targeted actions in real time. The new approach to data-driven marketing campaigns is closely related to the growing need to personalize the offer and optimize marketing activities in digital channels.

Customer Journey Suite was created in response to these needs, using one of the three trends of machine learning, the so-called reinforcement learning. It supports personalization of the offer and optimization of campaign activities based on the context of the client and the environment. The tool collects customers' reactions in near real-time, to offer or campaign activities by optimizing the value of the reward, i.e., the value of customer reaction. Journey Optimizer, unlike other solutions available on the market, allows you to optimize not only the value of the immediate reaction, but the entire path of the purchasing process, which makes it so effective.